October 18, 2007

Church Community Builder responds

Chris Fowler, president of Church Community Builder, responded to my concerns this evening as follows:
I wanted to let you know that after speaking with multiple people yesterday and today about this issue, I heard lots of differing opinions - some saying we were doing smart optimizations, other saying some of what we intended to be optimization for search engines could be considered "borderline". After praying about it and getting that counsel, what I decided to do was to be "above reproach". I appreciate the fact that you were willing to communicate with me through these channels one on one. Thank you for being "iron sharpening iron". Changes have already been made at this point for the home page, but we will also be making changes to the footer over the next 24 hours or so on the non-home pages.

1 comment:

Anonymous said...

While Chris Flowers from CCB is trying to gloss over this, I can say that using a company's name, trademarked or not, or their product names as Clif mentioned, is never smart optimization or borderline SEO as Chris Flowers from CCB is saying.

CCB was advised by many church software companies, years before this blog was written, to not do that and it appears they were still doing it as of the writing from Clif in 2008. To use an example for a better explanation, would the Chevy car company ever think it was borderline or smart SEO to put FORD name or say Ford Focus anywhere in their website? NO. If they did they would have been sued instantly.

This should have not taken any time at all talking with people and "praying" about it, as stated in the response. If that's the case then I would have to question how sharp was the iron int he first place? It must be pretty dull.