But, go deeper: we’re sick of committee-driven marketing. We don’t believe it. If we ever did. We’ve built a bulls**t filter that filters out well-designed things in a commercial context. We trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.
That certainly contradicts studies I've seen that link credibility to appearance. The same content when presented more beautifully will be considered more authoritative. What's wrong with being beautiful and "real" at the same time?
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