AOL, Goodmail, and Non-Profits

This announcement is interesting. It seems that the PR hit AOL took from "Charging" for certified email has given non-profits a small win. AOL says they will provide a way for IRS qualified non-profits to be whitelisted and delivered around their spam filters for free forever. I guess this could end up being a good thing if others adopt the standard---At least for non-profits. I worry though that they might take the rout of some of the software companies and specifically forbid religious organizations. Though I'm not typically much for Moveon.org they seemed to help on this one. Nothing like riling up a bunch of social networking, internet savy, political activists.