August 24, 2005
Google AdWords experiment
Frank Johnson posts today about how Pathway Church is using Google AdWords. Chuck Russell and I are preparing an experiment with AdWords at Resurrection in which we are designing a way to measure the campaign's effectiveness -- not just the number of click-throughs, but the actual number of people who take the desired action (come to worship, subscribe to a podcast, etc.) after clicking. We'll post again in a couple of months when we have concrete results to report.
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3 comments:
Frank:
Thanks for your question. I started to give a reply here, but it got so long I decided to make it a separate post.
Blessings,
Clif
Hey guys,
This is Scott. Just to let you know the low tech thing I did on the website end...
I created a separate landing page that has no incoming links except from my Google ads.
That way I know if they went to that page I'm 99.9% sure it was from an ad. :)
Thanks for the comment, Scott. Yes, as I mentioned, we're planning separate landing pages as well.
Clif
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