Connecting with students and young adults

I'm constantly thinking about how to reach people below the age of 35 (or thereabouts) who are outside the church. PC World published this story on a new study by comScore Networks on "Behaviors of the Blogosphere".

Some significant findings:

• visitors to blogs tend to be younger than the average Internet user
• visitors to blogs tend to be more active online, visiting almost twice as many Web pages as the average Internet user
• 30 percent of all U.S. Internet users visited blog sites in the first quarter of 2005

For us, this is further evidence that blogging must be a significant part of our under 35 strategy.