Selling an idea in your church

A few days ago Guy Kawasaki reviewed the top 9 stories that people like to talk about as explained in a new book by Lois Kelly. The idea is to use these types of stories whenever you're trying to persuade people to believe something or do something. In my experience, we IT people aren't especially good at marketing and selling our ideas. I'm going to learn from this post and keep these stories in mind as I have opportunities to persuade. I think particularly powerful in a church setting are #1 - stories about aspirations and beliefs, and #6 - personal stories.