In a recent post, Microsoft's Robert Scoble helps us understand not only the benefits of blogging but also why this brave new world scares a lot of bosses.
Quoting from the post (referring to the this post, this post, and this post by various Microsoft bloggers) :
"This conversation is probably scaring so many people at other companies away from blogging. Is your company ready for this kind of conversation between an anonymous blogger and executives (and guys seven levels down like me?)
Most aren't.
Me? This is cool, but it's not where the big corporate payoff in blogging is (and there is a payoff for having a Mini-Microsoft -- he's getting read and causing conversations both internally and externally that are very healthy).
No, the big payoff is because now we can have a conversation with customers without having any intermediaries (and, thanks to Google you can find us!). I see evidence internally every day about just how big a deal this is."
I'm confident these lessons from Microsoft's bloging in the business world should apply to us in the church world too. Authenticity is absolutely critical for us to be effective, particularly with the post-moderns. Every day Microsoft is more and more transparent. As Scoble points out, it probably scares many people, but customers love it. Microsoft is showing us how transparency is worth the risks; and they play by some rules that help manage those risks. Can we in the church adopt a few basic rules and open up too?
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